How to Write a Successful Marketing Plan

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How to Write a Successful Marketing Plan1

How to Write a Successful Marketing Plan2

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More information about How to Write a Successful Marketing Plan

How to Write a Successful Marketing Plan: A Disciplined and Comprehensive Approach
Hardcover

How to Write a Successful Marketing Plan is the definitive planning resource. It explains clearly, simply, and pragmatically how to prepare a marketing plan in a disciplined and comprehensive manner. It can be used as a planning guide by the inexperienced marketer and as a reference piece on planning by the experienced marketer. Insights into the planning process learned from thousands of practitioner, teaching and consulting hours are reflected in this edition's brand-new chapters on setting communication goals, executing the plan, market research, and testing. In addition, each chapter has been expanded, resulting in 50% more "how to" information in this second edition. Valuable appendices offer even more information, ideas, worksheets, and sound thinking than ever before.